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The e-commerce dropshipping business is a low-cost and, consequently, low-risk option.
First of all, if you are new to this journey, congratulations! Welcome to the enriching world of dropshipping.
As beginners, mistakes are very common. Although they allow us to learn, improvement takes time.
Are you still new to dropshipping? Or do you just start a dropshipping business and still find your ways to make your business better? Yes, we know dropshipping is not so easy for beginners. It may seem overwhelming to you with so many ideas and so many things you need to do.
But here are the 10 dropshipping tips that we have compiled from our experience. And we hope that those dropshipping tips will help you during the first phase of your business. So let’s scroll down and see!
As we have highlighted this fact so many times, winning products are important, but winning marketing even matters more. As a beginner, you must choose the best possible quality products. You will need help from a good dropshipping agent. You can even ask your dropshipping agent to shoot the product images and videos for you. But to come up with good advertising and marketing activities, you need to do it by yourself.
It’s winning marketing and effective branding that will bring you sales and loyal customers. So it’s recommended that you should spend time to learn about how to master your ads, how to increase the traffic to your store, how to increase the conversion rate, how to generate leads, and so on.
One of the biggest motivations for people to make a purchase is a good offer. This can be a good deal, sale-off, discount code or free shipping, etc. If a visitor browses on your page but does not place an order, you can send them a discount code to encourage them to buy. You can also offer seasonal deals or exclusive sale-off for regular customers. All these tips will get you more customers and more sales.
Selling affordable products is good. And sometimes, product price is among the most effective elements to beat other competitors on the market. But one thing you need to keep in mind is not to underprice your products. Your final goal should be making good profits. It may seem temping to win the competition and offer your customers the cheapest product price. But if you notice that you are not making any money out of it, it’s ok to sell at a reasonable price.
And more importantly, you still have other costs to cover, like ads or other operating costs. So it’s important to calculate all these costs and finally choose the best pricing strategies for your store.
Many activities in your business can be automated. And it’s still both very effective and time-saving. You will be able to spend more time thinking of new ad ideas, or more marketing ideas for your store and so on. If you can make the process automated, then just go for it. Automated options can help you in many aspects of your business like retargeting, email marketing, ads, etc.
One important dropshipping tip you should always keep in mind is that you should create a user-friendly website for your store. The website is the face of your brand. This is where your customers come to see your products, your brand and make a purchase. So it’s really critical that your customers have a good experience when they visit your store.
Do not scare your customers away by poor design or complicated checkout process. You should have a simple but eye-catching website with an appealing product page. Choose the colors and your background photo carefully. Other pages like policies or company information, shipping information should be clear and visible to customers.
If you want to stand out from your competitors, you should focus more on your customer service. Good customers service will help retain your current customers and promote word-of-mouth marketing for your store. In that way, you will get more new customers without spending more on ads. And that’s surely the thing that every entrepreneur would want.
Happy customers would want to come back and re-purchase from your store. They even will recommend your store to their friends and relatives. Your product may not be the best for them. But your outstanding customer service would make you the best brand for them.
Be active daily means that you need to commit to your business every day. You don’t have to spend all day answering your customers’ queries, but you need to spend at least an hour a day on your business. If you want to grow your business, to beat the competition, then you need constant daily effort. It takes each day to deliver the results that you expect. So you need to keep running and be active all the time.
Big holidays are the greatest chances for you to make sales. Those holidays can be Black Friday, Christmas, Halloween, New Year, etc. You can offer your customers big deals and get the biggest sales in the year. Almost every brand is giving out good seasonal offers during these times and the results are always amazing.
Without strong visibility in SERPs, it is impossible to build a fully-fledged eCommerce website. SEO can help your website rank on the first page of SERPs by using relevant long-tail keywords and direct keywords. Local SEO can be used depending on where you dropship. If you’re in the USA, for example, you might perform local SEO to make sure your website is visible to people living in the area. This will filter your website traffic based on location.
Facebook has millions of users every day. Many e-commerce entrepreneurs use the site to reach the right audience and show ads (with great offers and deals) only for them.
Knowing your customers is the first step in digital marketing. Facebook Audience Insights allows you to know the demographics, location and likes and dislikes of your audience so that you can create a unique ad.
Google and YouTube are the largest search engines. You can advertise directly to your target customer. Google Ads allows your website to be displayed at the top of search results when the viewer enters relevant keywords. Google Ads can reach potential clients through three different channels: search ads, Google Display Network and YouTube Ads. People who visit your website via Google Ads are already looking for a particular product. You don’t have to market much.
It’s really important to test your products before selling them to your customers. In dropshipping, you don’t have to even touch your products before they are delivered to your customers. The dropshipping agent or suppliers will do everything from packaging to shipping for you. But you are the store owner, and you should order product samples or place a test order to check if your products are of good quality, if your agent is doing good with packaging and branding, and so on.
Furthermore, when you hold your product in your hand, it’s easier to shoot an ad image or video and produce ad ideas for your marketing strategies.
If you want to stay ahead of the completion, it’s necessary to keep an eye on other competitors in your industry. Just one click and you will know who are your biggest competitors, how they are doing with their business, how they are marketing their products, and how they are doing with other marketing activities like social media or content marketing, and so on.
By doing that, you not only will know how tough competition is now but will have more insights into the products and marketing to grow your own business. Learning from your competitors is always an effective way to improve yours.
We have tried to explain everything about dropshipping failures in detail. But there are always more questions popping up in reader’s minds. So we decided to answer some quick asks below.
The best thing you can do to get better at dropshipping is to focus on timely delivery. Experts suggest that 90 percent dropshippers will only leave your ecommerce store when they don’t get delivery on time. When they are buying from your store they think that they will get the product within a week at max. And, when they don’t get the product within a week they get frustrated and eventually leave your store.
So, just remember one thing: If you want to be a successful dropshipper in 2022, then focus on creating value for your users. As most dropshipping success stories happen through quality, on-time delivery and going beyond expectations.
We recently did a case study of a person who started a dropshipping store and earned more than $1Million in Under 24 Months. You can read more about the successful dropshipping story here. His method was to sell high ticket items and only focus on a single niche. Because of this, he was generating sales both through social media and search engines. In fact, the dropshipping store is growing by leaps and bounds and generating handsome profits.
One thing that all dropshipping stores crave for are decent dropshipping suppliers. Most dropshippers are still using AliExpress and they sometimes don’t get the type of quality they need. Reliable dropshipping suppliers, on the other hand, offer them better quality of each product because the relationship is on a per order basis and benefits both. Here is a complete list of reliable dropshipping suppliers for your business.
Are you curious about content management and how it can work in your favor when running a dropshipping company? A good content management strategy will help you communicate clearly with your customers, promote your services and influence their decisions. Online business is all about content. Learn how to use content to make a difference, create demand for your products and influence the decisions of your target market. Learn more about thought-leadership and how it can be used to build a successful eCommerce brand.
Dropshipping is the fastest way to start a business and achieve your entrepreneurial dreams. Dropshipping is not an easy way to make a fortune and be popular, but it does offer a path that requires a lot of hard work, wise decisions, time and the investment of the right resources. This article contains 10 top dropshipping tips and plots for beginners that will help them make the right decisions.