304 North Cardinal St.
Dorchester Center, MA 02124
A lot of my friends, including our foreign customers and Chinese suppliers, do not prefer doing toy’s business because there are countless different types of toy products, and get no idea about what to sell. Another reason is that many countries have a lot of rules about importing toys, which will certainly cause many troubles in this process.
But the truth is importing toys is not that complicated as you thought, you only need to choose some good products and right suppliers.
This article will give you a comprehensive introduction of how to import toys from China, including how to select products, how to find suitable suppliers, and some common problems with solutions.
If you want to learn more deep about how to find reliable Chinese suppliers for different type of busienss, you can read my another article “8 Principles to Find Reliable China Wholesale Suppliers for Long Term Business“.
As this article includes so much practical information, I organize it into 6 chapters. You can click on each title of chapters, and it will bring you to related content.
So far with my experience, importers from different countries most prefer importing classic toyssuch as balls, cars, plush animals, because all these classic toys have large and stable demand every year. It’s not necessary to worry about the sale as there is always customers who want them.
Besides, there are usually hot selling toys each year in the world, such as loom bands during 2013-2014, kinetic sand and balancing scooter during 2014-2015, fidget spinner during 2017-2018, finger monkey during 2017-2018. If you can discover the potential of these products and import them earlier than your competitors, then you will already make much money when other people start to sell. At that time, you can start to find next product.
Toys made in China have lots of categories, and I divide them in the following form by types and manufacture areas.
Classification of Toys Produced in China
Actually, many toy businesses would like to get a list of toy manufacturers in China, before going to purchase the toy products. But this is not correct. Before buying any toy, you have to be somehow familiar with the place of origin of the various toys first, then you can go ahead and find the right toy manufacturer for the toy products that you want to sell.
China’s toy factories are located in different places and according to the different kind of toys they produce. So, if you want to look for suppliers online and already know where the type of toys come from, then it will be very helpful for you in identifying the suppliers and also much easier for you to compare prices & quality of different suppliers. I’ll list the 5 main toy production areas in China below.
If you are specialized in toys business and are constantly purchasing them in large quantities, then Chenghai will be the best choice. You can find toys companies or factories, or things related to toys everywhere in this city.
1.1 What kinds of toy manufacturers are located in Chenghai
Many toys around the world come from here. The main toy categories include:
This means that if you run remote controlled toys business and your suppliers are in Shenzhen, Guangzhou, or Hangzhou, then the price of your purchase is likely to be higher than that of Chenghai. This is because 90% of these factories have to purchase toy accessories from factories in Chenghai, which in turn makes the cost of toys to be higher.
For instance, if a factory in Chenghai wants to produce a remote controlled car for you, they just need to purchase the main accessories of the toys from the local circuit board factories, wheel factories, and from other toy accessory factories, then assemble them. They don’t have to purchase accessories from outside Chenghai. So, the cost will be greatly reduced, a lot of time will be saved, and the quality will be guaranteed.
1.2 How do toy manufacturers in Chenghai work? How to find them?
Most of the factories in Chenghai don’t have their own sales team, and their English level is not very good as well. So, toy factories located in Chenghai usually send their samples to toy trading companies. Trading companies upload all products to their Alibaba pages or personal websites and place orders to these factories when foreigners order. Of course, there are also several large toy trading companies who have their own showrooms which can be thousands of square meters. Customers can visit their showroom, choose products, and place orders.
Besides, there are also many showroom companies in Chenghai where factories can show their samples by renting display racks (one rack costs $500-$1000 per year). If you are interested in displaying a product there, the companies will offer you the full factory’s contact information. But most of the toy factories don’t have good English-speaking salespeople, so you’d better have a Chinese translator to assist you. If you are planning to visit showrooms and contact factories directly or toys trading companies, this is a good thing to do.
Another interesting thing about showroom company is that, during the visit, you can put most toy samples you like into shopping cart and take them away for free. These companies also offer free lunch, such as McDonald’s or KFC, free drinking, even free cigarette. They offer such good service because toy factories pay them a lot rental annually.
Trading companies and showroom companies located every corner of Chenghai, and you can get their information from the hotel you are staying easily.
2. Yiwu—Where Low-Value and Small Toys Are Mainly Produced
2.1 What categories of toys are made in Yiwu
The toy manufacturers in Yiwu mainly produce low-value toys like kids DIY craft toys, which are popular and you can see them everywhere in your countries. The toys include fad toys, loom bands, magic sand, etc. If you just want to find these small items, then Yiwu is the right place.
Just like Chenghai, Yiwu also produces lots of plastic toys. The advantage is that these toys are a lot cheaper in Yiwu, like DIY craft toys which are of low-value. And there are many similar toy accessory factories in Yiwu, which are also the toy accessory suppliers for Chenghai.
Apart from some DIY toys and low-value plastic toys, Yiwu has many Pool Rafts & Inflatable Ride-ons factories, such as the Floating Flamingo, which was on a very high demand a few years ago.
If you want to find Yiwu toy factories, then you can go to the Yiwu Wholesale market directly (I will be talking about Yiwu market in the next chapter). But if you are not familiar with Yiwu, then its better if you find a sourcing agent to help you.
Maybe, you want to ask me if you can find Yiwu suppliers on Alibaba. Of course, you can. There are lots of Yiwu suppliers on Alibaba and you need to identify whether the suppliers are real factories or not. In my experience, if a supplier has a variety of toys, then they are probably not the real factory. Because a real factory just produces a particular product and not a variety of products.
2.2 A comprehensive comparison between Yiwu and Chenghai
Maybe you’re still confused about the toy markets in Chenghai and Yiwu. Don’t worry, I will give you some practical advices according to your true situation.
In general, regardless of the price, Yiwu gathers the most complete toy categories. You can easily find plush toys, plastic toys, simple electronic toys, etc… at the lowest price in Yiwu market. There are some remote controlled and other high-tech toys suppliers in the market, but the price is not good. Because there are no manufacturers of complicated remote controlled and high-tech toys in Yiwu.
Usually, the price of Yiwu toys is the lowest, but the quality is not as good as you would expect.
Take a plastic toy as an example; the materials, glossiness, and color of the plastic toys produced in Chenghai are much better than those of Yiwu. Of course, the price of Yiwu will be half cheaper than that of Chenghai. To sum up, you need to make a balance between the price and quality according to your real demands.
If you are visiting China personally and your specialization is in plastic or electronic toy business, then you can visit Chenghai. (Check the first part to know how to source suppliers in Chenghai)
If toys are only a part of your business and you want to buy many other products in your container, then Yiwu will be a suitable place. Because it‘s very convenient to buy all your products in Yiwu wholesale market. Even if you buy Chenghai made toys in Yiwu, the price here won’t have a great difference from buying from Chenghai.
Although you can also find the plush toy manufacturers in Chenghai and Yiwu, the scale is relatively small. And in recent years, these plush and stuffed toy manufacturers have gradually moved to Jiangxi Province in China (Neighboring Zhejiang province) due to the high cost of production.
If you have a large order, I suggest that you go to Yongjia directly. You can take around 1-2 days and visit the factories with a local guide in the area. Generally, some factories of Yongjia and Wenzhou have booths in the Yiwu market, so you can also go to the Yiwu market directly to find the educational toy manufacturers.
Qiaoxia, a small town located in Yongjia City, is the main place where learning and playground toys are produced in China. If you plan to visit China to source suppliers for this kind of toys, you can go to Qiaoxia town as many factories are gathering there. If you are searching suppliers online, it’s better to pay attention to their locations in China, and make sure they are from Wenzhou City, because Yongjia is belong to Wenzhou.
If you want to find a wooden toy factory in China, you can go to Yunhe, Zhejiang Province. Yunhe is rich in wood, which led to the development of the wooden toy industry. There are many wooden toy factories in this area. Also, there is a wooden toy market in Yunhe, where you can find a supplier.
However, I suggest that you bring a translator or agent to help you follow up on production. Because there are very few foreigners who visit Yunhe and just a few locals can speak English as well.
If you have large purchases, you can find a larger factory there. Yunhe has various large factories that supply many well-known brands abroad. However, if you have a small order, you may be able to buy stocks there and it’s also almost impossible to produce your own customized products. Or else, you can take 1-2 days to find a small factory with the guidance of a local guide.
I’d like to introduce you to the two major Chinese toy markets:
The two markets have their own characteristics. You just need to choose one that meets your demands.
Many toys are produced in Yiwu city and nearby cities. Yiwu Wholesale market has lots of toy suppliers from all over China, including toy suppliers from Chenghai. It’s very convenient to source toys as the wholesale market is just like a large fair. (To know more about the Yiwu wholesale market, please check another blog: 6 Facts of Yiwu Wholesale Market-World’s Biggest Market-Guide 1)
Yiwu market has five districts in total. Most of the China toy factories are based on the first floor of the first district. You can find any toy that you want here. The Yiwu toy market is divided into three parts: ordinary-toy area, electric-toy area, and the plush-toy area. You can look for toy suppliers in different areas depending on the type of toy that you want.
In the Yiwu market, many of the similar products are gathered in the same area. So, you can easily find the same product at various booths, which is very convenient for you when it comes to comparing the price and quality. In the Yiwu market, many toy manufacturers can only speak a few simple English words. They normally discuss the price with you using a calculator.
Usually, a product has a MOQ (Minimum order quantity) of more than $200. If it’s a relatively high-value toy such as a drone, then the MOQ may be relatively small.
When you ask the suppliers for the price, their offer for 1000 products and 5, 000 products may be the same. This shouldn’t surprise you. Because the suppliers don’t know if you can place an order and what your real and specific needs are. They need to communicate with you in depth and calculate the cost before giving you an accurate quote.
One thing that you have to pay more attention to is that many toy suppliers don’t provide certification. If you don’t have the experience of importing toys from China or with your own freight forwarding, then you will come across many difficulties in the importing process.
So, if you don’t know Yiwu market very well and aren’t familiar with how to import from China, then you’d better find a professional sourcing agent to help you.
Unlike the Yiwu toy market that gathers many toy suppliers together, toy wholesale markets in Guangzhou are scattered and every market is in a separate small building. So, you will find the toy wholesale markets are scattered in every corner of Guangzhou.
There are several small buildings on Yide Road, Guangzhou. But the classification of toys in these buildings is quite mixed up. The MOQ is also relatively low, but the price is much higher. Usually, customers from Southeast Asia prefer to go there to purchase toys and a few Europeans as well.
There are a few real factories in Guangzhou markets. So, if you want to find a real toy factory, I don’t recommend going there. In addition, suppliers of toy wholesale markets in Guangzhou can’t speak English very well, so you need to find a Chinese translator as your purchasing agent to help you communicate with the suppliers. It’s not easy to find a suitable purchasing agent temporarily in Guangzhou. Hence, I suggest that you look for a professional one online before going to Guangzhou.
In particular, if you mainly want to purchase clothing, bags, watches, jewelry, and just to get a small number of toys, then you can entirely purchase at the toy wholesale market in Guangzhou.
However, if you have a larger order, for example, you want to purchase more than $1000 for each kind of toy, then, I suggest you to go to Chenghai or Yiwu markets. Because the Guangzhou Toy Wholesale Market is only suitable for people who buy toys in small quantities.
Here is the information on the various toy exhibitions in China.
Address: Yiwu International Expo Center
Period: 21st – 25th, Oct. 2018
Address: No. 382, Yuejiang Middle Road, Haizhu District, Guangzhou
Period: 15th, Oct-4th, Nov. 2018
Guangzhou International Toy Fair(广州国际玩具展)
Address: Guangzhou Pazhou Poly World Trade Expo Center
Period: 8th – 10th, Apr. 2018
China Toy Fair(中国/上海玩具展)
Address: Shanghai New International Expo Center
Period: 16th – 18th, Oct. 2018
Beijing International Toys and Preschool Supplies Fair(北京国际玩具及幼教用品展览会)
Address: No.7 Tianchen East Road, Chaoyang District, Beijing
Period: 11th – 13rd, May. 2019
Hong Kong Toy Fair (mainly for the export market)(香港玩具展)
Address: Hong Kong Convention and Exhibition Centre
Period: 20th-23rd, Oct. 2018
Chenghai International Toys & Gift Fair(澄海国际玩具礼品博览会)
Address: Chenghai Exhibition Center, Shantou City, Guangdong Province
Period: 28th, Apr. 2018
Do not be deceived by Chinese suppliers online as they all tell you that they are factories, and they can produce whatever kind of toys you like. Actually, most suppliers you can contact on Internet aretrading companies. Because the scale of many Chinese toy factories are usually not big, and most their orders are getting from trading companies. Some of toy factories also have shops on Alibaba, but they seldom get orders from foreigner buyers.
You can also find many big scale and professional toy factories in toy fairs, such as Canton Fair, and Global Sources Fair.
Searching suppliers online is the only way if you are not coming to China, and I suggest you to useAlibaba.com. To learn how to find good suppliers on Alibaba, please check another blog: Tips for Sourcing Good Suppliers on Alibaba: You Never Knew Before.
Some of you may consider some small wholesale platform such as Aliexpress or DHgate, but Idon’t recommend you to source toys from this kind of platform, which choose international express as the shipping method. Because toy’s value usually is not high, but product’s size is always big, so the shipping cost is very high when use air freight and express, sometimes higher than the product’s price. So the most economical shipping way is by sea freight, and purchase in large quantity, at least 2-3 CBM, otherwise your average shipping cost for each product will be very high.
Toy products are usually used by children, so many countries have strict rules and high requirement for toys. Except for this, toys products still have other problems that make it little more complicated than other products, and here are several main problems you may have when import toys from China.
Certificate and safety are the biggest one among all problems, and different countries have different required standards for imported toys. Here’s some certification required by US and EU for toy products.
If you are importing large quantity of toys, you’d better do all required tests. But if your quantity is small, then the costs of all these tests are very high. The best way is to ask your suppliers to offer these test reports which they had done before, in order to make sure their products are meet the safety standards. If the suppliers cannot offer you, then you have to change to another who can offer test reports.
Suppliers in China usually won’t do all these tests, most of them do part 1, 2, and 3 of EN 71 test and Phthalates test. When you get the EN 71 test report from them, be careful to check whether it includes EN71 part 3, which is the most important part, it can prove the hazardous substance in products are under required limits. Some suppliers will no test the part 3, because they are afraid that the test may fail.
Besides, there are many companies can do CE test in China, so you also need to check which testing lab the report is from. Famous institution such as SGS, ITS, and TUV will be the best. Some suppliers may offer reports from small Chinese testing lab to save money, but it may not be admitted by imported countries.
Toys need to do commodity inspection when exporting to other countries, the cost is $200-$300 for 1 container. If you ship by LCL, and the cost depends on the material and volume of the toy, usually more than $100.
Many factories like to print some famous animation characters in their toy products, some make the shape same as these characters. For example, two same schoolbags, one has minions printed but another doesn’t, then the former one can be sold in higher price than the latter, and people still prefer to buy the former.
If the suppliers didn’t get animation company’s authorization, then all these toys with animation characters can be design infringed. Your products will be examined by both China custom and foreigner custom. Once they find you don’t have the authorization, they will destroy them.
Even if you are lucky enough to escape the custom’s inspection, you will run into the same problems as above when selling these unauthorized toys.
So if you want to import toys with famous animation characters printed, you need to make sure whether your supplier has the authorization. If not, you can change to another supplier, or you have to give up this product in case it may ruin your business.
Sea shipping is the most economical way for toys, because the weight of toys usually are light, and product size is always big. If you only plan to import less than 3 CBM toys each shipment, then you’d better buy from local market, instead of importing from China directly. Because the average cost for each toy product will be very high, including freight, and commodity inspection.
1.Global Security Verification (GSV Audit)
After the occurrence of the events on September 11, 2001, both governments and customs organizations around the globe have come up with supply chain security measures aimed at securing trade, protecting against terrorist acts and combating illegal trafficking.
Governments and customs organizations have embraced and implemented the enhanced supply chain security standards and criteria, including PIP, AEO and C-TPAT. In order to enforce and adhere to the international supply chain security standards, factories need to access their supply chain so that they can identify, mitigate and get rid of potential risks to security.
The Global Security Verification Audit must involve the use of a cutting-edge methodology that promotes best practices in the global trade industry. This will enable importers and suppliers to reduce risks that are connected to cross-border movement of goods and also expediting their arrival at their respective destinations.
The effective use of resources, structured processes and innovation will go a long way in ensuring that the best GSV Audit is achieved.
The integration of multiple global chain security initiatives such as C-TPAT, PIP and AEO will help in propelling the development of the global security verification process, which results in more developed safety assurance, efficiency, risk control and increased cost savings.
Other benefits of Global Security Verification Audit include the following:
It helps importers and suppliers to combine efforts via the same industry platform and collaboration.
It gives room for effective gathering of data, analysis and reporting capabilities. These help in reducing risk and give room for more informed decision making for all parties involved.
GSV Audit reduces audit fatigue by allowing suppliers to share their verification reports with different importers. This enables them to prioritize the available resources towards learning and improvement against repeat auditing.
It improves the efficiency of the audit process and also ensures consistency and better reporting capabilities.
2.Customs-Trade Partnership Against Terrorism (C-TPAT) Audit
This form of audit is a voluntary government-business initiative that is aimed at building cooperative relationships that improve the security of the international supply chain as well as U.S. border.
According to Customs-Trade Partnership Against Terrorism, U.S. Customs and Border Protection are able to provide the highest form of cargo security via close cooperation with those that own the international supply chain (such as carriers, importers, licensed customs brokers, consolidators and manufacturers).
Businesses must ensure the integrity of their security practices. They must also communicate and verify the security guidelines of their partners within the supply chain. Highlighted below are the benefits of C-TPAT audit:
It ensures the security of the supply chain
It verifies the manufacturer’s compliance
It also improves the security of the U.S. border.
The following conditions must be audited during C-TPAT audit:
Companies with C-TPAT certification must ensure that they have a documented process that will help them in determining and reducing risk in their international supply chain. This enables factories to have low risk, thereby leading to expedited processing of their cargo and Customs examinations.
Big brands like Walmart, Disney, Macy’s, Target, Costco and Sears are known for the highest standard of the supply chain management in the world because they have their factory audit system. Your supply chain quality will be improved if your suppliers pass one of these brands’ audits.
Although their audit systems are slightly different, they include 3 common parts namely:
1.Social Compliance Audit
Social compliance audits are increasingly becoming an important part of all global supply chains. They are carried out to in such a way that suppliers are able to evaluate in line with local laws. Social compliance audits are mostly practiced in China. These forms of audits are carried out to ensure that business partners abide by their organization’s commitment to commercial social responsibility.
Social compliance audits are conducted by professionals that are well versed in social responsibility audits and adhere to SA8000 international standard. Compliance reduces the risk of contributing to environmental and social harm, and it’s thus best that the supply chain conforms to this form of audit.
The social compliance audits that are carried out in China involve engagement with the stakeholders, systematic long-term approach and transparency. It helps to validate integrity, transparency and consistency.
2.Quality Control Audit
Quality control audit involves the systematic examination of a quality system. It is carried out by an audit team or by an internal or external quality auditor. It constitutes an important part of a factory’s quality management system. It’s also an essential element in the ISO quality system standard of a factory.
Security Audit is an extensive form of audit that involves the formal overview of a factory’s security systems and processes. This form of audit is an all-encompassing and in-depth review of physical attributes, policy and standard operating procedures. It consists of the technical and conceptual overview of the factory’s security systems and processes.
BSCI refers to a comprehensive, European platform for companies that is linked to the BSCI code of conduct. It helps to monitor and enhance the global standards in supplier countries.
The provisions for this platform are based on the standards of the International Labor Organization (ILO), the UN Charter on Human Rights and national laws and regulations.
This is a worldwide platform that caters for the exchange of information on ethically sustainable production in the supply chain. It enables members to effectively manage their suppliers and mitigate risks through the exchange of information on ethical performance.
This helps to make improvements that have to do with ethically sustainable business practices throughout the chain of production.
ICTI (International Council of Toy Industries) is committed to the promotion of toy safety standards, reduction of hindrances to trade as well as advancement of social responsibility in the toy industry.
It helps to address environmental concerns, lawful employment practices and safety at the workplace.
Developed in 1997 by Social Accountability International, SA8000 refers to an auditable certification standard that helps organizations to develop, maintain and apply socially acceptable practices in the workplace.
It helps to create a common language and standard for gauging social compliance.
EICC was founded in 2004 by a group of leading electronics companies. It is a nonprofit group of electronics, retail, auto and toy companies that are focused on supporting the rights and welfare of workers (around the globe) that are affected by the electronics supply chain.
EICC members are accountable to a common Code of Conduct and they use different EICC training and assessment tools to support improvement in the social, environmental and ethical responsibility of their chains of supply.
WRAP (Worldwide Responsible Accredited Production) refers to an independent, objective, non-profit group of global social compliance experts that help to promote safe, lawful, humane and ethical manufacturing practices around the globe.
Factory Audit is a compulsory process that saves time and money through the improvement of the efficiency and productivity of importers and suppliers; minimizes risk by ensuring that suppliers can deliver products and services that align with the client’s needs and requirements and guarantees quality of products sourced from the supply chain.