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The main point of the report is that Shopify merchants with a TikTok For Business account will be able to add a new ‘Shopping’ tab to their TikTok profiles and sync their product catalogs to create mini-storefronts on their profile.
After the opening of TikTok’s short video and TikTok shopping in Indonesia and the UK, the news of the American TikTok shopping, which has been spreading wildly for a year, is really becoming true this time.
The TikTok official has not announced the specific conditions for joining the pilot. Judging from the report, the main condition is that the TikTok For Business account must be opened. You can request to join the pilot through Shopify’s own TikTok channel.
The operation should be that you first open a TikTok For Business account, and then submit the information of the TikTok account you want to activate the shopping function to the TikTok official, and they will add you to the pilot.
There are three features after opening the TikTok shopping function:
1. When you post a short video on TikTok, you will be able to put a product tag with the product link above the video and the users can click on the tagged products to be brought to your Shopify storefront.
2. There will be a mini-storefront on your profile that can link to your Shopify store directly.
3. It is possible that you can also put product tags or Shopify store links in the TikTok live video.
The biggest benefit of these features for Shopify merchants is that you can increase the conversion rate of sales on TikTok.
TikTok has a huge amount of traffic and it is likely to become the preferred platform for marketing for Shopify sellers in the future.