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TikTok, one of the fastest-growing brands and the most-used social platforms worldwide in 2021, enjoys over 2 billion downloads and over 1 billion monthly active users. Although TikTok is not totally for business, it is obvious a lucrative marketing channel due to its tremendous user traffic. What’s exciting, we found that many of our customers start running ads on TikTok and have got more sales.
In this article, let’s dig deeper into whether TikTok marketing is suitable for dropshipping business and how to market on TikTok?
TikTok marketing means promoting brands, products, or services on TikTok. With TikTok marketing, you are able to build your brand reputation, improve customer engagement, and boost your sales. For dropshipping businesses, there are the following benefits to market on TikTok.
Since TikTok shopping was launched, Shopify store owners can easily run ads and sell products on TikTok. Also, it brings a wave of shopping on TikTok. For example, the tag “#tiktokmademebuyit” on TikTok has got over 7 Billion visits. Also, TikTok ranks as the second-biggest app in consumer spending. This means that if you are running an e-commerce business, whether you are selling products or services, there are massive audiences on TikTok to support your marketing.
A TikTok Business account allows you to add your social media/ website/ store links in your bio. And TikTok shopping allows you to list your product catalog on TikTok. Besides, TikTok provides marketers with a level playing field in terms of influence and participation. Once your video goes viral on TikTok, you can get a large number of sales overnight.
TikTok is known for its easy-to-engage infinitely scrolling interface with mainly 15 seconds to 3 minutes videos in length. So you only need to emphasize your main content in the video, such as your product or service, and the video itself does not need to be very perfect. So you can quickly and easily make content but get great effects.
Since TikTok is still a Creator-driven platform and a new marketing channel, many brands have not yet established a presence on TikTok. Everyone can get a fair chance to get influence and engagement on TikTok. Your TikTok account with no followers can get millions of views on a new video, and you can make the video easily get more exposure to your audience by adding hashtags relative to your product or service.
Therefore, before the fierce competition, building a TikTok marketing strategy can help you seize the opportunity in advance.
TikTok provides marketers with an excellent opportunity to reach young audiences from all over the world in a creative and interesting environment, and a level playing field through its viral algorithms. You can easily start by the following four essential ways of marketing on TikTok.
You can easily start a TikTok channel with no budget. Your account name can be your own brand. But at the beginning, you’d better not over-promote your brand. The most proper way to start smoothly is using hot hashtags that relative to your products or services to create content accordingly. Once your content resonates with your audience, your video will have the chance to gain great influence and engagement.
TikTok influencers are those who have a large number of followers and a great influence on TikTok users. Influencer marketing means collaborating with these influencers to promote your brands or something. It is kind of like a celebrity endorsement.
If your product targets the audience of influencers, then your TikTok influencer campaign could be successful. Your brands can engage and collaborate in activities that use the skills and knowledge of these influencers. In most cases, you should let influencers create content because they know what’s trending on TikTok and what their followers like.
Hashtag challenge is one of the popular gameplay of TikTok. You can create hashtag challenges to engage your customers to create and post related videos. Since the hashtag challenge is given the #tag name, it is easy to be impressive. You can make good use of this feature to make your brand well known.
For example, Artists Jalaiah Harmon and Khalid led the Coca-Cola Company to make its debut on TikTok on December 8th through the #ShareTheMagic challenge. The #ShareTheMagic challenge is an opportunity for creators to express themselves through Coca-Cola’s “Real Magic” platform. This hashtag has gained 8B views on TikTok.
The TikTok team announced to start TikTok ads in February 2019. Compared with Facebook and Instagram, TikTok ads have not yet become saturated. Therefore, if your ads are aimed at young people, especially women, TikTok ads are your most cost-effective choice.
There are three main types of TikTok ads:
In-feed native ads: Content and creativity are the core part of the ads. This type of ad can be 5-15 seconds with your website link or call-to-action. They are shown on the “For you” page and skippable.
Brand takeover ads: This type of ad is 3-5 seconds appearing full-screen when users open TikTok. It can be a video or image that links to your website or hashtag challenges.
TopView ads: This is the upgrade version of brand takeover ads. They will also be displayed full-screen when users open TikTok. And then they will change into in-feed native ads for up to 60 seconds.
Hashtag challenge ads: By sponsoring TikTok’s challenges, your hashtag challenge will be displayed on the discovery page for six days, which gives more chances to go viral and reach more engagement.
TikTok does not cover all audiences. The majority of TikTok’s audience is young people between 16-34 years old. Currently, brands that target gen Z and millennials can find the largest potential customer base on TikTok. Besides, TikTok is available to more than 150 countries but is restricted in India, so you cannot expand your influence in India through TikTok.
By searching for keywords or hashtags related to your niche, you can get a rough idea of how many users are creating videos with the hashtags related to your niche, and your audience is included in these users.
You can find videos and accounts related to your niche. These include your audience and your competitors. Find out your competitors. They usually have promotional info and store links on their profile pages. Then all you need to do is to see what content they are creating, what hashtags they use, and how users react to their videos. You can reduce the rate of making mistakes by learning from their experience.
To arrange the TikTok marketing smoothly, you have to start a TikTok Business Account and get familiar with the features of TikTok. Because only business accounts are able to set up ads, data analysis, and TikTok shopping features.
The probability of going viral only by posting one video is very small. So you should regularly post different types of videos and use different hashtags to increase the probability of viral. And TikTok’s algorithm likes accounts that regularly post videos.
No matter what ways of marketing you are running, you have to analyze your account data to measure marketing effects. Luckily, TikTok makes it easy to track how your content is performing with its Analytics data. You just need to upgrade your account to a Pro account. Then you’ll get every data you need in three sections: Overview, Content, and Followers.
As a new marketing platform, TikTok is also a great stage of e-commerce with huge potential. Since TikTok is the international version of China’s Douyin. They are basically the same. There will be a big trend towards influencer marketing, live stream shopping, and TikTok shopping. All you have to do is to seize the opportunity in advance. Find your place on TikTok and you are the next creator.
In order to grow your audience on this social media app, you need to have a strategy that will engage viewers and encourage them to purchase from your store. When you have a successful TikTok marketing strategy, your dropshipping sales will increase. It is the perfect way to grow your brand and reach more customers around the world. However, if you’re not familiar with TikTok ads it can feel like a whole different ball game. While you may now know how to create robust TikTok ads for your dropshipping business, they are of no use if you don’t know how to market them. The marketing strategies for TikTok are different from any other social media platform. In this section, we will discuss how to create a successful TikTok marketing strategy for your dropshipping business.
Many marketers make the same mistake of approaching TikTok as they would other social media platforms. TikTok is an entirely different platform with unique features, trends, and behaviors. So, it is important that you spend some time exploring TikTok, especially if you are new to this social network. See what other brands are posting and the type of content they are posting. Most importantly, pay attention to the hashtags users are using. Review why certain videos have the most number of views, what’s so special about them, and more. Doing this will give you a better understanding of what your audiences want.
In addition, it is important that you familiarize yourself with the official TikTok guidelines. In order to have success on this social media platform, there are certain rules and policies that all users must follow. These rules will help guide marketers as they create effective content for their dropshipping stores. It is also a good idea to keep up-to-date with any changes in these guidelines so you don’t find yourself penalized or banned from using TikTok altogether.
The secret to getting noticed on every social network is being part of trending topics and hashtags. Since most posts go unnoticed because not enough people engage with them, popular hashtags can increase exposure. Research popular hashtags based on your industry and business and use them in your posts.
In addition, it is a good idea to add the popular hashtags of TikTok when you post ads on this social media platform. In doing so, you will have more exposure from people who are not following or connected with you but want to find content similar to yours. For example, if someone searches for ‘red lipstick’ they may come across your video where you talk about the benefits of using red lipsticks from your brand. You can search different hashtags related to what interests your viewers and include these within the description box of each individual video.
You should also use popular hashtags that relate directly to your niche, such as #fashionvlogger, #fashionblogger, #ootd, and more, as examples if fashion is your niche. In doing so, you will attract a large following of users who are interested in that topic.
In addition to hashtags on TikTok that relate directly to your niche or industry, it is also important to have unique keywords that are relevant to each ad. These should be placed within the description box of every individual video because they can increase views by making people want to click through them for additional information.
For example, if someone searches for ‘red lipstick’ but sees your posts where you use ‘lipstick queen red’, there’s an increased chance they’ll click your ad even though it wasn’t what they were originally searching for! This strategy works great with a variety of keywords that relate to your niche and industry.
If you want to grow your following and reach as many people as possible, it’s important that you define who your target audience is. This will help marketers create better ads for their business because they know exactly what type of interests or personality traits each follower has.
For example, if a company markets specifically toward teenage girls, then the content should be more fun and dramatic (and not too serious) compared to an account that targets women in their 40’s with families and full-time jobs. If you take time creating personas based on these characteristics, this knowledge can guide all marketing decisions moving forward including how much money is spent per ad rather than just experimenting blindly without any previous information!
Most importantly, it is important that marketers do not try to market to everyone. This strategy will waste money and time because there are too many people for the business to reach, making it difficult (and expensive) to connect with them all.
Before you create an ad campaign for your business, it’s important to do a competitive audit. This means auditing other brands in the same industry so marketers can see what they are doing well and where their weaknesses or opportunities lie. So, start with answering this question – Are your competitors on TikTok?
If they are, you should look at their content and see how it is similar to or different from your business. If you notice that most competitors post more images than videos (or vice versa), then this can affect the direction of your future TikTok marketing strategy as well! In addition, if one brand does particularly well on TikTok but yours doesn’t have a presence there yet, now might be the time for you to join in order to grow with them and stay relevant long-term.
One great way marketers can do an audit like this is by using Ahrefs – a tool that has access to competitor data such as backlinks and social media activity among other things. This information will help brands learn about their competition quickly.
By understanding how similar companies operate on TikTok, marketers will be able to find out which hashtags are most popular among their target audience, what type of content works best with this group (such as vlogs versus Instagram-style photos), and more information that will influence their marketing strategy moving forward.
This is also helpful if there are any competitors who have ads running at the moment because it helps explain why some users engage with them while ignoring others! For instance, if one brand has 100% engagement, but a similar business only has 20%, it’s likely that the higher engagement is because they have an ad going so people are already familiar with their content.
For example, if your TikTok marketing strategy involves running ads on behalf of several different brands in order to grow awareness for each one, you must first discover which competitors are already promoting themselves before creating any new campaigns! This will prevent marketers from trying to compete against other businesses that may be spending more money on advertising than them – something that can create major problems moving forward.
It is important that marketers set realistic goals for their dropship business to help them stay on track and moving forward. However, before they do this, they must first understand what the company’s objectives are!
For example, if you want to expand your product line but have no idea how much time or money it will take to accomplish this goal by the end of 2021 (or even 2022), then there is nothing wrong with setting smaller short-term milestones along the way, such as doubling social media exposure and increasing website traffic during Q42021 compared to Q32021 in order to build momentum and work toward expanding later down the road.
If you don’t know where your brand currently stands regarding specific metrics like the organic reach on Facebook or the number of website visitors on a monthly basis, then you may need to look into this information before creating any new TikTok marketing strategies. For instance, if your business has more than 100k followers but only gets around 20 views per post – depending on the industry – doing this can be very difficult moving forward even if they are spending money!
After determining what type of metrics will help drive performance for your dropshipping business in 2021 and 2022, you should create realistic goals that align with your current objectives, so you can know exactly where exactly your brand stands at all times. This is just one example of how setting reasonable short-term milestones help brands stay confident during challenging moments throughout the year while working toward long-term goals.
As you can see, there are many ways that dropship marketers can utilize Tiktok to create appealing ads for their dropshipping businesses moving forward.
However, before they can begin to do this successfully, each of these strategies must first be aligned with their brand’s current objectives. Begin by determining which metrics are important today and how you will measure success six months from now, so brands have a clear road map moving forward!
It is also recommended that marketers create realistic goals for the next 12-24 months based on where their company currently stands regarding specific milestones in order to help them stay motivated throughout the year while working toward long-term initiatives over time. By doing this, dropshipping businesses will be more likely to achieve all of their business targets rather than setting unrealistic expectations that could cause major problems down the line!