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Kantar BrandZ Top 100 Most Valuable Chinese Brands 2022

Kantar BrandZ Top 100 Most Valuable Chinese Brands 2022

Kantar BrandZ Top 100 Most Valuable Chinese Brands grew by 57% year-on-year in 2021 to reach a total value of more than $1.56 trillion up from $996 billion in 2020.

Now social commerce, which operates at the intersection of these two activities, has brought brands and consumers closer than ever before, according to BrandZ. Livestreaming, mini-programs, shoppable ads, group purchasing: these innovations have created new expectations for how brands should look, act, and talk to consumers. Marketing should feel authentic and exciting; purchasing should feel frictionless and secure; delivery should feel reliable and near-instantaneous.

This is the first time the China Top 100 has exceeded a trillion dollars. Since 2016, the total value of the China Top 100 has grown by 197%. This is a significantly faster rate than the growth of the Global Top 100, which increased in total value by 110% over the same five-year period.

Kantar BrandZ Top 100 Most Valuable Chinese Brands 2022
Top 10 Most Valuable Chinese Brands
The value of China’s Top 100 most valuable brands has soared by 57% over the past year, reaching record-setting new heights. The total value of the Chinese brand ranking now exceeds $1.56 trillion. It has grown by 197 percent since 2016, at a significantly faster rate than the Global Top 100 most valuable brands, which increased by 110% over the same five-year period.

Tencent is China’s most valuable brand, with an 85% increase in brand value to $280 billion. Alibaba ($202bn) and Moutai ($111bn) rank in second and third places respectively. Video-sharing mobile apps, Douyin (No. 8, $39bn;) and Kuaishou (No.10, $33bn) enter the Top 10 for the first time.

Across all major categories, the building blocks of brand equity have continued to drive sustainable brand value growth in China. Some of Chinese brands’ biggest announcements over the past year have also had a focus on sustainability, as social responsibility and environmental impact become more important growth benchmarks: China’s biggest brand, Tencent has pledged $7.8 billion to environmental, educational, and rural development programmes; the founders of Meituan, Pinduoduo, and ByteDance have all made significant personal donations to aid China’s development, in addition to steering their companies towards new ethics of corporate responsibility.

Find out more about what has changed for Chinese brands over the past year in this new brand ranking report. Read more on the significant shift in how businesses are balancing profits against social responsibility, and how innovation must move to be centred both on the user and society.

Tencent grew 85% year-on-year and is ranked on top of BrandZ China Top 100 list. It surpassed Alibaba, which grew 32% from 2020. With a total brand value of some $280 billion, Tencent makes up more than half of the total value of the Media and Entertainment category in this year’s Top 100.

The Media and Entertainment category is the largest in the BrandZ China Top 100, with a combined value of more $430 billion from 13 brands thanks to strong consumer interest in gaming, messaging, and short-form video.

This year’s class of Newcomers also included three Media and Entertainment brands: Mango TV, Sina Weibo, and 360. Other notable entrants include the new brands, including NIO and ByteDance’s Business Services offshoot Ocean Engine.

Top 100 Most Valuable Chinese Brands

With a year-on-year value increase of 448%, real estate agents brand Lianjia was the fastest-growing brand in the Top 100. This year, a fifth of returning brands in the China Top 100 ranking increased their value by 100% or more. And six brands – Lianjia, Bilibili, Kuaishou, Ke, Xing Hua Cun, and National Cellar 1573 – grew by more than 200%.

Kantar BrandZ Top 100 Most Valuable Chinese Brands 2022
BrandZ: Top 100 Most Valuable Chinese Brands

Top 50 Chinese Global Brand Builders

The Top 50 Chinese Global Brand Builders report reaches a milestone this year. 2021 is the fifth year Google and Kantar have analyzed Chinese global brands. The Top 50 continued rise year-over-year in consumer awareness in the developed markets they surveyed.

Kantar BrandZ Top 100 Most Valuable Chinese Brands 2022

 

 

In 2021, the Top 50 Chinese Global Brand Builders ranking by Kantar expands from seven developed markets (US, UK, France, Germany, Spain, Australia, Japan) to a broader coverage that includes India, Indonesia, Brazil, and Mexico.

Alibaba Group, ByteDance, Huawei, Xiaomi, Lenovo, Oppo, Hisense, Haier, One Plus, Vivo, Shein, and Tencent lead the Top 50 list.

Kantar BrandZ Top 100 Most Valuable Chinese Brands 2022Kantar BrandZ Top 100 Most Valuable Chinese Brands 2022

 

Top Chinese Brands in Global Ranking

The total value of the 2021 Kantar Brandz Top 100 Most Valuable Global Brands, released in June 2021, has grown by 42%, to reach record-setting new heights of over $7 trillion.

The 17 Chinese brands that made it to the Global Top 100 Brands List in 2021 are:

  • Alibaba: 7th
  • Tencent: 5th
  • Moutai: 11th
  • Meituan: 34th
  • JD: 44th
  • Douyin/TikTok: 45th
  • Ping An (Insurance): 49th
  • Huawei: 50th
  • ICBC (Bank): 51st
  • Haier (IoT): 65th
  • China Mobile: 68th
  • Xiaomi: 70th
  • Baidu: 77th
  • Pinduoduo: 81st
  • AIA: 87th
  • Didi Chuxing: 93rd
  • CCB (Bank): 94th
  • Didi: 64th
  • BEKE: 96th

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